Digital Product Management

• Market & User Research: Utilize tools like Similarweb and Google Surveys to identify target audiences and user needs.
• Product Definition & Prioritization: Write user stories and manage product backlogs with tools like Asana or Trello. Prioritize features using frameworks like MoSCoW.
• Agile for Technical Teams: Manage sprints with a focus on technical user stories and user story estimation considering technical complexity. Utilize tools like Jira or Azure Boards.
• Learn how to collaborate effectively with engineering teams throughout the development lifecycle. Understand technical roadmaps and development processes (e.g., Agile vs. Waterfall). Utilize project management tools with integrations for code repositories like Git.
• API Fundamentals: Gain a solid understanding of APIs (Application Programming Interfaces) and their role in integrating digital products with other systems.
• Product Analytics & Data-Driven Decisions: Use tools like Google Analytics to track user behavior and make data-driven decisions about features and marketing.
• Product Monetization & Pricing Strategies: Explore models like freemium and subscription. Utilize tools to analyze pricing trends.
• Gain a solid understanding of core technical concepts like APIs and data management, crucial for digital products.

Beyond the Tools: Develop essential skills like communication, negotiation, and product storytelling.

Enroll today and launch your digital product management career!